Creating a logo to represent your brand can be very challenging. Your logo is a visual representation of everything your company stands for…so the pressure is on. I thought it would be beneficial to walk you through the steps we took to design our logo.
What’s in a Name:
Before you start designing a logo, you need to determine your company name. For us, the direction for the name of our company came from me, the founder. It was important to me to incorporate my Christian faith in the business’s name – but I didn’t want something that would hit people over the head with it. The name Risen (Mark 16:6 and 7) was decided on since it is a word in the Bible that references Jesus’ dying for our sins on the cross and rising from the grave after three days. This is a cornerstone of the Christian faith.
While we work with a diverse set of clients, dynamic team of creative individuals and would never discriminate, I felt the foundation of my faith is what drives the business’s commitment to clients.
The second part of name was easy – Creative. When you boil down what we do, it’s finding creative solutions that will help our clients build their business.
Choosing a Font:
Once the name was chosen – it was time to look at fonts. The number of fonts available can make choosing a font the perfect a little overwhelming. When looking for the ideal font for Risen Creative we first considered the look we were going for. I wanted our logo to be clean/simple look and wanted a font that embodied that look. We began with a blank document with Risen Creative written on it numerous times. Next, we started applying the fonts we liked – what was left was a document filled with our company name in several fonts. After printing out the document, we went through and narrowed it down to three choices.
Designing a Graphic Element:
Now that we’ve narrowed our type faces down to three, we began designing the graphic element of our logo. My faith was the inspiration for both our name and it was important to him to include it in the graphical element of our logo. In the Christian faith, it’s believed that Jesus Christ died and rose three days later. This is where the idea of rising or the number of three was the basis for the creation of the graphical element. Six designs were created and after a few days of deliberating two designs were chosen.
Combining the Elements and Deciding on a Final Logo:
Now that the three type faces and two graphic elements have been narrowed down. We combined the elements and analyzed the the six logos. We decided that the three bar graphic element was the best fit for the meaning of our company name and the clean look we were looking for.
The final result was a logo that represents everything we were looking for.
Is your business in need of a logo? Let our team design the perfect logo for your brand. Contact us today to get started.
