Pay-Per-Click (PPC) Advertising

Search engines like Google, display two types of results with each search – organic / natural listings and paid listings. The upside of organic listings is, they’re free. The downside is, you can’t pay your way to the top.

Paid listings, on the other hand, allow you to bid for your ad’s placement, just like traditional advertising mediums like TV and radio. While outbidding your competitors to get top placement may sound easy enough, creating and managing an effective Pay-Per-Click campaign is anything but. Choosing the right keywords, structuring a campaign for optimal performance, and managing daily budgets and bid amounts can be a recipe for a raging migraine if you aren’t well versed in Pay Per Click management.

We offer three different levels of Pay Per Click management services, customized to fit your needs:

PPC Management

We offer three different levels of Pay Per Click management services, customized to fit your needs:

ACCOUNT SETUP

Utilizing Google Adwords and Bing Ads, we will identify keywords for your business to target with your ads, write the copy for the ads and setup a monthly budget to help you reach your online advertising goals.

ACCOUNT REVIEW

Are you currently running ads on Google or Bing? Let our experts review your current accounts and look for efficiencies. In some cases we’ve saved clients thousands of dollars a year, by modifying keywords, ads and increasing the quality score of their landing pages.

MANAGEMENT

Let us take the reigns of your online advertising. Provide us a budget and we will make sure your business is getting leads it needs. We will constantly work on tweaking your adverting campaigns to ensure efficiencies.

If you want to start driving qualified traffic to your site now, we’re ready to help!

Search Engine Optimization (SEO)

Did you know over 60% of all online search traffic goes to the websites that rank in the top 10 search results. Simply put, this makes search engine optimization one of the most effective forms of online advertising and a critical part of any strategic online marketing plan.

At Orange County, CA based, Risen Creative, our SEO management program is an ongoing, multifaceted process that begins with a detailed analysis of your website and an overview of the competitive landscape. Next, we conduct thorough keyword research and content optimization, followed by submission to major search engines and directories. Once submission is complete, we start monitoring your web positioning to measure results and make tweaks as necessary.

SEO Services

We offer comprehensive Search Engine Management (SEO) management services, customized to fit your needs:

SITE ANALYSIS

We will review your site to insure SEO Best Practices are implemented and provide you a report of what we find and suggested changes.

COMPETITIVE ANALYSIS

It’s important to understand what your competitors are doing online.  This not only helps us size-up your competition, but also provides us insight on how we can help your business win.

KEYWORD RESEARCH

Working with your, we will determine the keywords that are important to your business. These are terms that you want your website to display in the search results when someone searches for it.

CONTENT DEVELOPMENT

Once we’ve settled on the keywords we’re going to focus on, we will work with you to re-write the content/text on your website to insure these keywords are included in the text.

WEBSITE OPTIMIZATION

Our talented team will work their magic and optimize your website.  We will implement SEO Best Practices to help your website show on the first page of Search Engine Results Page (SERPs).

Social Media Marketing (SMM)

Social Media Marketing is really lumped into SEM/Pay-Per-Click (PPC) Advertising, however it is an emerging advertising medium and we felt worth highlighting.

If you’re on Facebook, Instagram or Twitter, you’ve seen (PPC) ads.  They’re displayed on the right side of your Newsfeed and sometimes directly in your Newsfeed as “Sponsored Posts”.  Since these social media channels inherently contain a lot of information about potential customers, they’re highly targetable.  They’re a great way of offering specials or even highlighting a new product or service.  Best of all they’re relatively inexpensive.

If you’re wanting to reach new customers via Social Media, contact us today!

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